How Companies Gain a Competitive Edge by the Clothes Their Employees Wear

How Companies Gain a Competitive Edge by the Clothes Their Employees Wear WILMINGTON, Mass., Oct. 7 /PRNewswire-FirstCall/ -- Conventional wisdom says "clothes make the man or woman." But a published study by researchers from the University of Pennsylvania and Stanford University suggests it's more about how today's competitive-minded companies use colors and emblems to personalize their employee apparel that truly gets them noticed -- a fact that takes on added significance during tough economic times. "It's what researchers refer to as 'identity signaling,'" says Adam Soreff, Senior Communications Manager at UniFirst Corporation, a leading supplier of business uniforms and workwear. "Personalized employee uniforms provide a more professional business image, along with visual clues about a company's overall business mission.... [read full story]