Optima Value Group Selects Portrait Software to Deliver Automated and Highly Targeted Next...

BOSTON & HENLEY-ON-THAMES, United Kingdom --(Business Wire)-- Portrait Software, (LSE:PST) a leading provider of next generation marketing software, today announced that Optima Value Group, a customer value management practice, has selected Portrait Software to deliver a next generation marketing platform to its customers. Optima, the UK's most advanced Marketing Services Provider (MSP) has licensed Portrait Campaign Manager(TM), Portrait Quadstone Analytics(TM) and Portrait Self-Service Analytics(TM) - key components of Portrait's Next Generation Marketing Suite - to assist its customers in targeting marketing messages to the right customers, reach them most effectively and automate engagement for higher ROI campaigns. "Portrait offers us a powerful and easy-to-use outbound campaign management tool that provides a robust... [read full story]