Heineken USA: Heineken Serves Up New Consumer Events On and Off the Court at the 2008 US Open

James Blake Relationship Headlines Interactive Series of Events to Support Sponsorship WHITE PLAINS, NY--(Marketwire - August 18, 2008) - To support its 17th year of US Open sponsorship, Heineken USA announced today a multi-faceted relationship with tennis star James Blake, along with other exciting consumer initiatives during the tournament. Blake will host a consumer charity event on August 22 at the World Financial Center as well as headline customized US Open ads and new Heineken Premium Light® point-of-sale signage. He will also attend this year's official US Open Player Party, hosted by Heineken Premium Light and the USTA, joining many of his fellow stars to celebrate the start of the tournament. "We're excited about our relationship with James Blake -- he's a world-class athlete who exudes class and sportsmanship both... [read full story]