NBC, Partners Strike Digital Gold at GamesAdweek, NY - 3 hours agoThey drive viewers to share in the Olympic experience on network television in record numbers," Gary Zenkel, president, NBC Olympics, said in a statement. ...
US broadcaster NBC reports "phenomenal" ratings for its multimedia coverage of the 2008 Beijing Olympics, with Alan Wurtzel, research president for NBC Universal, saying the broadcaster has been "stunned" by the popularity of...
The 2008 Summer Olympics are destined to go down as one of the biggest digital events the world has yet to see, spanning across the TV, Internet and the mobile phone. With a million moving pieces, it's not likely that...
Monday August 18, 12:11 am ET By Matt Kapko The Olympics are now in full swing. On Friday afternoon (early Saturday morning in Beijing) we caught up with Perkins Millers, SVP of digital media at NBC Sports and Olympics (and our...
The Olympics are now in full swing. Countless records have been broken and the touchy-feely stories and analysis often hit the point of nausea. Still, there's plenty more to come – programming choices are being coordinated...