BBDO Wins Global Hyatt - Adweek

NEW YORK Global Hyatt Corp. has selected BBDO in New York to handle worldwide corporate image duties on the Hyatt brand, sources said. The selection came after a review that was winnowed to Omnicom Group's BBDO and sister shop Cutwater in San Francisco. Major media spending on the assignment is expected to be approximately $40 million. BBDO referred calls to Chicago-based Hyatt, which offered no immediate comment. The winning agency succeeds Havas' Euro RSCG in New York, which split with the client in the spring after nine months on the business. A third contender, Publicis Groupe-backed Bartle Bogle Hegarty here, was eliminated last week, a day after BBDO, Cutwater and BBH made presentations to a select group of top Hyatt executives at the hotel chain's headquarters. Two other contenders, Publicis & Hal Riney in San... [read full story]