In the Olympics, TV still reigns

Chris Reitermann, a German advertising executive working in Beijing, saw the opening ceremonies of the Olympics in person. He has watched the Games online at sina.com from his office. He checks the mobile Web site of Spiegel, the German news magazine, for results. He is using Twitter to update friends around the world. Even with all those options, he has still found time to sit down in front of his television. "People have always been talking about how digital media will take away audiences from TV," Reitermann, president of the Chinese unit of OgilvyOne, a direct marketing agency, said. "That's just not happening. Maybe this will be a wake-up call for a lot of people." Reitermann is not alone in sticking with television, even as he takes advantage of new ways to watch the Olympics. That is a relief to broadcast executives... [read full story]