McKinney lands Gold’s Gym - immediately .. woah

Woah — last we heard Publicis & Hal Riney, Zimmerman and McKinney were the three finalists vying for creative chores on the $15 million Gold’s Gym account… evidently McKinney won the account… good for them. McKinney has a new gym partner. Gold’s Gym, the largest full-service gym chain in the world, has named McKinney agency-of-record, effective immediately. “We are excited to work with McKinney as our marketing communications partner,” said Lisa Zoellner, chief marketing officer for Gold’s Gym International. “They understand and appreciate the rich heritage of our brand and have clearly defined a strategic platform that we believe will strengthen our leadership position now and into the future.” We are excited to work with McKinney as our marketing communications partner “Gold’s Gym is one of America’s true iconic brands,”... [read full story]