Full Coverage

Mizuno Absorbs Olympic Swim Rejection

Aug 14, 2008
Story Timeline:  149 days

After losing out to Speedo's high-tech LZR Racer swimsuits, Japan's sportswear company is eyeing its country's most popular sport: baseball Japanese sportswear company Mizuno makes the uniforms for Japan's Olympic baseball team. Mark Dadswell/Getty Images With two more gold medals in Beijing, Japanese Olympian Kosuke Kitajima is on his way to becoming the world's greatest breaststroke swimmer. After bagging two golds in Athens four years ago, the 25-year-old from Tokyo on Aug. 14 won gold in the 200-meter breaststroke in Beijing, and that was on top of a world record-breaking swim on Aug. 8 for 100 meters. Yet while Japan rejoices at Kitajima's success, executives at Japanese sportswear company Mizuno may have mixed emotions. After all, in June, Kitajima called on the Japan Swimming Federation to let its swimmers ditch Mizuno... [read full story]                    

Add Comment
Latest article on this story:

Japan sportswear makers see brand promotion at Olympics

keralanext.com Aug 13, 2008
First article on this story:

Business › Japan Sportswear Makers See Brand Promotion at Olympics

japantoday.com Aug 12, 2008
Selected publications with coverage of this story:
RELATED