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Posted by leah on August 12, 2008 at 05:11 PM The triumphant horns of the Olympic theme song blared through an estimated 1 billion homes during the opening ceremonies of the XXIX Olympiad this past weekend; that's nearly 15% of the world. Some of the world's biggest companies like Coca-Cola, McDonald's, Omega Watches, Kodak, Visa, and NBC Universal are sponsoring this monumental event. With Pay-Per-Click advertising, it's easy to become part of the 'team.' PPC provides the advantage of distributing a controlled message in a timely manner. Utilizing PPC, advertisers can promote time sensitive specials or push unique aspects of their business at different times of the year, or decade for that matter. Let's use Omega Watches as an example. Omega has been the Olympics' 'Official Timekeeper' for 23 Olympic Games, the first being... [read full story]
