MPG India gets "ACTIVE" in the OOH arena

MPG India, the media arm of Havas Media, has launched Active, an out-of-home (OOH) media service agency. New Delhi, Delhi, IND, 2008-08-11 15:36:20 (IndiaPRwire.com) Media Planning Group (MPG) India, the media arm of Havas Media, has launched Active, an out-of-home (OOH) media service agency, through a joint venture with Skyline Outdoor Media Pvt. Ltd. MPG Active will offer services in the domain of Outdoor, Rural and Retail activation. The move forms part of MPG India's aggressive plans to consolidate its position in the fast growing Rs 1,800-crore+ OOH market. MPG Active would have a captive base of MPG's OOH business which will be provided the services in one of the fastest growing medium. The business is being pegged at around 40 crore annually beginning a good start with Radico and VLCC. In addition to this, Active will... [read full story]