Chernin On MySpace Effect On News Corp; Hulu International JVs (paidContent.org)

Tuesday July 22, 6:13 pm ET By Rafat Ali Peter Chernin, the COO of News Corp, is speaking at Fortune's conference, and talked about MySpace's effect on News Corp (NYSE: NWS - News ). One example he gave: "If we did anything on Hulu it was about user experience...every decision we made was the lens of user experience. And that very much came from managing MySpace...What users were more interested in was aggregation...so we weren't that interested in developing that model on Fox.com." Category scarcity: "We have to create category scarcity...that category these days is video. If you see us as a company, we will put a lot more resources in video...MySpace TV is one of them. Next category is MySpace Music, which again has similar economics." Brand advertisers on MySpace: The challenges are that advertisers are conservative...they... [read full story]