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Macs help Trek get the message out

Jul 22, 2008
Story Timeline:  121 days

Trek Bicycle Corporation. Delivering training and marketing material as video podcasts to computers, mobile devices, and televisions of their sales teams and dealer network around the world. Trek Bicycle Corporation. Communicating their message. Trek Bicycle Corporation, a global leader in bicycle design, innovation, and manufacturing, produces and sells a wide range of bicycles to match the needs of virtually every rider. Whether you’re a professional bike racer—like 2008 Giro d’Italia Champion and Trek-athlete Alberto Contador, a recreational rider, or a commuter who uses a bicycle as a daily mode of transportation. With over 1,700 retail locations throughout the U.S. and Canada, as well as subsidiary offices in Europe and Asia and distributors in 90 countries around the globe, Trek bicycles are sold worldwide through an... [read full story]                    

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Latest article on this story:

Trek Relies on Mac to Get the Message Out

softpedia.com Jul 23, 2008
First article on this story:

Apple profiles Trek

bikebiz.co.uk Jul 22, 2008
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