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Sportlifestyle company PUMA has extended a longterm licensing contract for socks by PUMA with Dutch company Dobotex, the current manufacturer of PUMA socks, as of January 1, 2009. The new licensing deal has a global reach, excluding the United States. In addition, PUMA and Dobotex signed a new licensing contract for PUMA bodywear with the first collection coming into PUMA own stores by Spring/Summer 2009. The instore re-launch of PUMA bodywear on a wholesale level is scheduled for Autumn/Winter 2009. The sell-in will start in December 2008. The license contract with former licensee Schiesser Lifestyle will terminate at the end of 2008. With this licensing deal, PUMA continues its successful range of bodywear, bringing together the PUMA characteristic elements of function and stylish design. “Dobotex is a true product expert... [read full story]
