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Peet's Heads East in Grocery Expansion

ibtimes.com
Mar 21, 2008
        
Story Timeline:  246 days

If you live anywhere other than California, Peet's is more likely where your friend Pete lives than the company the makes your favorite coffee. But that could soon change now that Peet's Coffee & Tea Inc., which has largely been a West Coast brand, is looking to stab eastward. [read full story]                    

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Latest article on this story:

Starbucks in drive to improve 'experience'

 rediff.com Mar 24, 2008
First article on this story:

Peet's Heads East in Grocery Expansion (AP)

 yahoo.com Mar 21, 2008
Selected publications with coverage of this story:
ibtimes.com rediff.com yahoo.com chron.com finanznachrichten.de adage.com
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Starbucks in drive to improve 'experience'

rediff.com
Mar 24, 2008
        

New initiatives in the US stores will include the introduction of a new blend of coffee named after the company's first store at Pike Place, Seattle, and the rapid roll out of the new low-level Mastrena machines - which allowing greater eye-contact with customers. The new machines will be...

Starbucks Paved Way, and Now It Must Pay

adage.com
Mar 24, 2008
        

Ford, Sears, Keds, Diner's Club. The brandscape is full of names that grew whole business categories and then watched others follow their lead and eat their share. Now that may be the real threat to Starbucks. ... With Rivals Springing Up Everywhere, Is It Too Late for...

Peet's Heads East in Grocery Expansion

chron.com
Mar 21, 2008
        

NEW YORK — If you live anywhere other than California, Peet's is more likely where your friend Pete lives than the company the makes your favorite coffee. But that could soon change now that Peet's Coffee & Tea Inc., which has largely been a West Coast brand, is looking to stab eastward.

Peet's heads east in grocery expansion

finanznachrichten.de
Mar 21, 2008
        

NEW YORK (AP) - If you live anywhere other than California, Peet's is more likely where your friend Pete lives than the company the makes your favorite ... ... NEW YORK (AP) - If you live anywhere other than California, Peet's is more likely where your friend Pete lives...

Peet's Heads East in Grocery Expansion (AP)

yahoo.com
Mar 21, 2008
        

If you live anywhere other than California, Peet's is more likely where your friend Pete lives than the company the makes your favorite coffee. ... Unlike its mega-competitor Starbucks Corp., Peet's says its biggest opportunity is in supplying coffee to grocery stores....