ADB SELECTED TO SUPPORT TO

Corporate News announcement processed and transmitted by Hugin ASA.The issuer is solely responsible for the content of this announcement. 17 May 2008 - Geneva, Switzerland and Chicago, USA: Advanced DigitalBroadcast (www.adbglobal.com), a leading supplier of digital TVsystems and software solutions for interactive television, announcedtoday that it is supporting tru2way(TM) developers during the tru2waydeveloper conference which kicks off The Cable Show 2008. ADB wasinvited to provide ADB-7822C set-top boxes as part of its sponsorshipof the event to ensure that software and applications developers haveaccess to the most powerful tools to enable production of advanced,OCAP(TM) applications for the drive to fully interactive tru2way,next generation cable networks in the US.



The units are fullyintegrated with tru2way middleware from ADB Group's affiliates Vidiom(www.vidiom.tv) and Osmosys (www.osmosys.tv) to provide a complete end-to-end software development kit (SDK). Theconference is to be held on 17 and 18 May at the Morial ConventionCentre, 2nd Level, Rooms 253-254 and has been created in partnershipbetween Vidiom and CableLabs®.ADB has ensured strong and comprehensive support for applicationsdevelopers for a number of years, supplying both standard (SD) andhigh definition (HD) products to enable the development community toauthor and test new, interactive applications to CableLabs® uniquespecifications. ADB's latest platform the ADB-7822C HD has beenspecifically designed with developers in mind, incorporating tru2waytechnology. The high-performance unit can be used for bothapplication software testing and for end-to-end tru2way lab testing.The ADB-7822C HD is OpenCable(TM) Host 2.0 compliant, incorporates aMulti-Stream CableCARD(TM) Host 2.0 Interface and provides HD and SDsupport for MPEG-2, MPEG-4 (H.264) and SMPTE-421M (WM9-AP)."ADB realized from an early stage that the development community isvital in designing the applications that will enable the role out ofthe next generation, commercial tru2way cable products in the USA",commented Vince Izzo, Vice President Sales and New BusinessDevelopment, ADB Americas. "To this end the company has providedstate-of-the-art platforms to support the development community, wefeel that the Developer Conference at The Cable Show will be a greatsuccess and valuable source of information for tru2way developers,hence our need to actively participate in such an initiative".For a demonstration ADB's developer support solutions at The CableShow please contact Alistair Chatwin, Director of Technical Marketing(a.chatwin@adbglobal.com). -ends-About ADBAdvanced Digital Broadcast (www.adbglobal.com) is a leader in thedesign, development and supply of high-quality products to theworld-wide digital television market. The Company has deployed over10 million set-top boxes, across high-volume markets, incorporatingthe industry's pioneering middleware, conditional access and hardwaretechnologies.ADB has established itself as a trusted partner to televisionoperators supporting them to launch new services usingstate-of-the-art technology. Through its unique end-to-endunderstanding of set-top box software, ADB is able to design andsupply highly efficient and optimized hardware platforms ahead of thecompetition.Approximately 70% of ADB's workforce is dedicated to engineering;developing products across all the digital television technologyplatforms including cable, Internet Protocol (IP), satellite andterrestrial. The company is headquartered in Geneva, Switzerland withits main Research and Development facility in Zielona Gora, Polandand Operations division in Taipei, Taiwan. ADB has localrepresentation in Australia, Israel, Italy, Singapore, Spain, theUkraine, the United States and the United Kingdom.ADB is a member of a ADB Group; ADB Group (www.adbholdings.com) ispublicly listed on the Swiss Stock Exchange (SWX:ADBN).Tru2way is a trademark of Cable Television Laboratories, Inc.ADB. Defining Digital. --- End of Message ---ADB Holdings S.A.Avenue de Tournay 7 Chambesy SwitzerlandISIN: CH0021194664; Index: SPI, SPIEX, SSCI;Listed: Main Market in SWX Swiss Exchange;.