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Heineken Buys Czech Brewer



By AP
25 March 2008 @ 05:11 am EST

AMSTERDAM, Netherlands - Heineken NV says it will buy Drinks Union, a Czech brewer, for an undisclosed sum.

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Drinks Union, with 500 employees, has about 3 percent market share in the Czech Republic, Heineken says in a statement Tuesday, giving Heineken 12 percent market share over all.

The company cites "considerable growth opportunities in the Czech market" as the reason for the acquisition.

Drinks Union owns the popular Zlatopramen brand and three regional brands, Breznak, Louny and Dacick. In the Czech market, Heineken already operates Starobrno, Hostan, Zlaty Bazant, Krusovice and the Heineken brand.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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